HESTA Impact Redesign
Objective
Increase visibility and promote the value of HESTA Impact to HESTA communities: members, employers, partners and prospects.
Strategy
Redesign ‘What we stand for’ web section to reflect and amplify Impact pillars.
Execution
Partnering with the Impact and Content team I sought great satisfaction in collaborating and owning the design of this end-to-end project. To arrive at the final product I researched via competitor analysis, mocked-up whiteboard scenarios in Miro and dived straight in to Adobe Experience Manager to present ‘what if’ moments of the user journey.
This landing page is home to three child pages as well as another section exploring our commitment to the United Nation Sustainable Development Goals, of which, there are another six child pages.
